Was your columnist, Thomas Friedman, inhaling as he wrote his "Was Kosovo World War III?"-column? (NYT, July 2). Or was he eating a Quarter Pounder made with Mad Cow beef? For, rarely has so much junk food for thought been compacted into so few words.

Take Mr. Friedman's self-aggrandizing Golden Arches Theory of Conflict Prevention, for example "No two countries that both had a McDonald's had ever fought a war against each other since they each got their McDonald's," he quotes himself.

Mr. Friedman has obviously never been to Saigon. Or Baghdad. Or Panama City. Or Teheran. Or New Delhi and Karachi. Or London and Buenos Aires. Or Belgrade...to mention only some examples which send his junk food theory on foreign relations to the junkyard where it belongs.

I went to Belgrade during NATO's bombing of Serbia. One of the first things the Serb citizens shut down after NATO's attack on their country were the McDonald's restaurants. I took a picture of one of them. Instead of the Golden Arches, the building had huge TARGET signs plastered all over its facade.

In case you or Mr. Friedman haven't kept up with the Serb TARGET sign global mania, they were not ads for the Target stores. Perhaps you can explain that to your junkyard columnist? Once he recovers from inhaling or eating Mad Cow beef. Thank you.

I invite you and your junkyard foreign affairs columnist to visit our Web site and check it out for yourselves (http//www.truthinmedia.org/Kosovo/photos.html). And then maybe you can both quit serving junk food for thought to unsuspecting Americans.